Group Product Manager · Google Core Labs · Seattle

AI, 0→1 products, and
very small businesses.

I've built AI and 0→1 products for very small businesses within a career dedicated to emerging tech and its utility for consumers and solopreneurs. I'm publishing research that maps — empirically — where micro-businesses stall on the AI adoption curve and what product design can do about it.

Read the Research Excerpt
10×
User growth on production AI agent · Promoted L6→L7
700K+
Enterprise users · tripled in 12 months at AppSheet
5+yr
Deep immersion in VSB & solopreneur product space
1,000+
Founders advised as GM of startup incubator, full P&L
Open to the Gemini App VSB PM role
What I bring

Three credentials that rarely
live in a single PM.

01
Empirical VSB Research
I've conducted a systematic review of 110 coded sources on AI adoption among freelancers, solopreneurs, and micro-businesses — the exact population Gemini VSB aims to serve. I can name the six specific obstacles that explain where VSBs stall, what percentage are stuck at each stage, and what the product implications are. This isn't intuition from user interviews. It's a published framework.
110 sources 6 obstacles ArXiv (upcoming)
02
0→1 Agent Execution + Millions of Users
Led the pivot and 10x user growth on a production AI agent in Core Labs, achieving ~1.1% DSAT and beating native alternatives. Promoted L6→L7. At AppSheet, led consumer-scale infrastructure — successfully migrating 1.7M prosumer accounts and 3M apps with zero downtime. Shipped 0→1 consumer features on Google Search to massive scale, interacting directly with creators and consumers via Discord.
10x growth 1.7M accounts L6→L7
03
VSB & Solopreneur DNA
5+ years deeply immersed in the VSB/consumer psychology — both as the Product Lead defining priorities for AppSheet's tinkerer/SMB persona, and as GM of a startup incubator advising 1,000+ founders with full P&L ownership. I was at AppSheet before Google acquired it, then led enterprise product post-acquisition. That persona, their mental models, their trust thresholds, their decision-making — I know this population cold.
AppSheet (pre + post acq.) 1,000+ founders Full P&L
Research
Working paper · ArXiv submission

I mapped the VSB AI problem
before pitching a solution.

Curious about the opportunity in this role, I completed a grey literature review of how micro-businesses actually adopt AI. The core finding: 51% are Explorers — they've tried it, can't make it work, and are stuck. The paper maps six obstacles explaining where they stall, three differentiators explaining who breaks through, and five testable product hypotheses.

Process discovery before process optimization is where I'd start.

Read the Findings
Working Paper · Systematic Literature Review
AI Adoption Among Freelancers, Solopreneurs, and Micro-Businesses: A Systematic Review of Obstacles and Outcomes
110 coded sources
2024–25 data
7-level sophistication spectrum
6 adoption obstacles
Triangulates practitioner accounts, large-scale surveys (SBA, Salesforce, Goldman Sachs, Intuit), and platform analytics to develop a descriptive map of VSB AI adoption and a taxonomy of where — and why — adoption stalls. Includes direct product design implications for each obstacle.
"51% are Explorers — experimenting but not committed. They're not skeptical — they're stuck, and need solutions that are secure, simple to implement, and demonstrate clear business value."
Reimagine Main Street Survey — Core finding from the review
Six obstacles that explain where VSBs stall — and the product design response to each.
Derived from 110 coded sources, 2024–2025
Obstacle 01
The Awareness-to-Action Gap
82% of businesses with fewer than 5 employees say AI isn't applicable to their work. Non-adopters cite lack of knowledge as their primary barrier — they can't identify the use cases. They need to see AI applied to work that resembles their own.
Gemini response → Proactive, contextual task suggestions: show, don't tell
Obstacle 02
The Ceiling of Prompting & Context Management
Basic prompting is intuitive; multi-turn complex interactions require context management skills operators don't have. Chatbots give wrong answers that adjust to the user's framing rather than offering corrections — reinforcing the plateau instead of breaking it.
Gemini response → Structured workflows that eliminate prompting as a prerequisite
Obstacle 03
The Process Awareness Prerequisite
The most advanced adopters mapped their workflows before selecting AI tools. Most VSBs operate with implicit, undocumented processes — the owner does everything intuitively and has never needed to formalize it. You can't automate what you haven't articulated.
Gemini response → The largest opportunity may be a process-discovery tool, not a better model
Obstacle 04
The Time & Bandwidth Paradox
37% of non-committed adopters cite lack of time and resources as their primary barrier. Adoption is pain-driven: it happens when the current process is unsustainable, not from aspiration. Aspiration-driven adoption doesn't produce deep integration.
Gemini response → Zero-setup-cost entry; identify the specific pain, then demonstrate results
Obstacle 05
The Trust & Quality Deficit
A solopreneur using AI to draft a contract has no in-house counsel to review it. The trust deficit operates internally (can I trust this output?) and externally (will my customers accept it?). Human sales calls close at 70% vs. under 10% for automated calls.
Gemini response → Human-in-the-loop by design; AI as leverage, not replacement
Obstacle 06
The Integration Tax
The average SMB uses 7 apps; 53% say too many tools complicate their work. "Collectors" accumulate 50+ AI apps and become overwhelmed. "Operators" use 3 tools efficiently, each mapped to a specific business process. Embedded integration wins.
Gemini response → Gmail + Calendar + Workspace integration is Google's structural moat
Experience

0→1, small businesses, and
emerging tech — in a single career.

Google · 2020 – Present
2025 – Present
Group PM, Enterprise AI Agents
Google Core Labs · Promoted L6 → L7
Led product for the AIPG Production Agent, growing it from a small experiment to a Google-wide effort; originated the "Production-Agent-as-a-Service" strategy, securing committed OKR adoption from YouTube, Core Data, and Workspace. Promoted L6 → L7.
  • 10x user exposure growth via IRM and Gemini CLI integrations; grew to 2,500+ users with 500+ MAU. Became the top-rated insight provider in IRM with ~1.1% DSAT, beating native tools
  • Executed a defining product pivot: recognized early that Google Chat lacked product-market fit as the initial surface, sought user feedback, and redirected the team to IRM integration — the decision that drove the 10x growth
  • Published H2 vision and GPP AI Strategy for 2026 in XPA partnership with P2020 and Nexus. Promoted L6 → L7
10x growth Agent-as-a-Service Platform strategy
2022 – 2025
Senior Product Manager, Google Core Labs
Google · Multiple products
Led three products in the 0→1 consumer AI space, operating in an ambiguous, fast-moving environment before mainstream LLM adoption. This is where I developed a PM's instinct for what consumer AI products need to do to earn user trust and create genuine habit.
  • Sparks: Ran an experiment on a 0→1 consumer LLM product for exploring topics through AI-guided rabbit holes
  • Crypto on Search: PM Lead for blockchain vertical on Google Search; grew vertical by 70% in 12 months. Shipped ENS lookup, BTC/EVM wallet search, on-chain Live Data, and Bitcoin visual experience. Directly interacted with creators and consumers via Discord
  • Blockchain for creators: Led project exploring consumer utility of NFTs and crypto tokens, targeting creators and publishers. Engaged directly with early-adopter consumers through Discord, gaining firsthand insight into creator economics and grassroots community dynamics
  • Secured cross-organizational VP sponsorship for several experimental blockchain and AI projects in a highly ambiguous, fast-moving 0→1 environment
Consumer LLM Sparks Crypto on Search Creator communities
2020 – 2022
Enterprise Product Manager
AppSheet · Google Cloud
Led enterprise product for AppSheet after Google's acquisition — building the B2B product layer on top of a no-code platform whose core users are exactly the tinkerers, operators, and small business owners that Gemini VSB targets.
  • Tripled the enterprise user base to 700,000+ in 12 months
  • Drove 65% revenue growth by building governance features that unblocked sales pipelines in aerospace, government, and public sector. Enabled >$30M in new revenue via EU Data Residency
  • Received 2021 Feats of Engineering award for leading the Azure → GCP infrastructure migration: 550 TPS, 1.7M user accounts, 3M apps with zero user downtime
  • Led post-acquisition security remediation: managed 20-person team to resolve >450 issues for SOC2 Type II, ISO, and FedRAMP audits. Built the "Compliance in a Box" governance framework that became AppSheet's long-term enterprise admin architecture
700K+ users 65% revenue growth Feats of Engineering 1.7M migration
Pre-Google · Operator + Founder Experience
Oct 2018 – Jan 2020
Sales Ops & Product
AppSheet (pre-acquisition)
Was at AppSheet before Google acquired it — giving me full-arc visibility into what it looks like to build a no-code product in an emerging market, then integrate it into a large platform ecosystem.
  • Defined enterprise product priorities for a no-code platform serving the tinkerer/SMB operator persona
  • Managed $5M ARR in global business and consumer relationships
  • Experienced the transition from scrappy startup to Google acquisition: full-arc visibility into what it looks like to build a VSB product in an emerging market, then integrate it into a large platform ecosystem
Startup Pre-acquisition Sales + product
Nov 2015 – Oct 2018
General Manager
Thinkspace · Startup Incubator
Ran a startup incubator and coworking space in Seattle that supported over 1,000 startups across networking, events, affiliate partnerships, and workspace. This is three years of daily, hands-on immersion in the world of founders, solopreneurs, and micro-business operators.
  • Worked directly with 1,000+ early-stage founders — understanding their constraints, workflows, decision-making patterns, and tool adoption behaviors
  • Managed the full P&L of a services business: precisely the "time-poverty" and "immediate ROI" mindset the JD identifies as central to the VSB persona
  • This isn't research proximity to the VSB persona. It was the job.
1,000+ startups P&L ownership Founder community
Current Research
AI Adoption Among Freelancers, Solopreneurs & Micro-Businesses
Systematic literature review — 110 coded sources spanning 2024–2025. Develops an empirically-derived obstacle taxonomy and a 7-level sophistication spectrum with direct product design implications. Submitted to arXiv.
110
Sources coded
6
Obstacles mapped
7
Sophistication levels
Track record

The numbers and the people
who worked alongside me.

Promotion · Aug 2025
L6 → L7
"Her ability to deliver hard metrics — such as 10x user exposure and 2,500+ users — while simultaneously managing complex, high-stakes stakeholder relationships." — Assessment Manager
Delivery · 2025
Surpassed Expectations
Originated the "Production-Agent-as-a-Service" strategy; secured committed OKR adoption from YouTube, Core Data, and Workspace.
10×
User exposure growth via IRM + Gemini CLI integration
2,500+
Active users, 500+ MAU from Gemini CLI launch alone
15%
Coverage of alerts across Google for Outage Investigator
~1.1%
DSAT — top-rated insight provider in IRM, beating native Khoj
"One of the best PMs I have ever worked with. Her fingerprints are everywhere regarding key decisions and contributions."
Peer assessment · 2025
"In an AI space that has broken all traditional product definition, she successfully established clear milestones and user interaction models."
Assessment manager · 2025
"Kamila is a superstar. She is carrying responsibility way above her ladder level and probably twice as much as it should be. Despite that, she is executing very well."
Senior engineer · AppSheet era
"She is never shy to step to a new challenge and thrives in ambiguity. Recognizing early that the initial gChat surface lacked product-market fit, she pivoted the team toward IRM integration."
Peer assessment · 2025
Teamwork
"Fully demonstrated and role modeled teamwork attributes." — 2025 Assessment
Beyond work
Writing · 2025–present
Create More Than Consume

A newsletter on redirecting time from passive consumption toward creative work. Research-backed, hand-written, no productivity hacks. The premise — that making things differently rewires how you think — shapes how I approach product work too.

createmorethanconsume.org
Let's build the fractional COO
for every small business.
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